At Alan Wong’s Restaurants, we believe that “if you are hungry, you will be fed.” The Feeding Leaders program offers our employees an opportunity to continue their professional development through formal education while continuing employment at Alan Wong’s Restaurants. One of the requirements for students in this program is to write weekly reflections on what they are currently learning at school or at work that impacts their professional development. This is Michael’s reflection on marketing, branding, and incentifying at a company.